The Coaching Boys Into Men (CBIM): Bystander Intervention Promising Practice project is a sports-based initiative being implemented by Black Buildup and partners, and is proudly sponsored by Women and Gender Equality Canada. CBIM was originally developed by Futures Without Violence and is recognized as the only evidence-based violence prevention program that trains and motivates high school coaches to teach their young male athletes healthy relationship skills, mental health practices, and the understanding that violence never equals strength. The program is delivered through twelve weekly coach-led discussions that take place during regular team practice.

This 30-month initiative is being carried out in communities across Alberta and British Columbia. It brings together young athletes along with the coaches, parents, school administrators, and spectators who influence their development. By engaging all of these groups, the project promotes supportive team environments where accountability, respect, and empathy are valued and modelled consistently.

Through CBIM, youth athletes learn about consent, boundaries, communication, emotional regulation, team respect, and how to speak up when they witness disrespect or harm. The program encourages young men to recognise their leadership potential both on and off the field, and equips them with the confidence to challenge harmful norms and promote gender equity in their schools, teams, families, and wider communities. 

It also contributes to long-term cultural change in sports and youth spaces, helping to build communities where dignity, inclusion, and safety are upheld for all.